Compared with traditional static posters and billboards, digital signage is a new and efficient way to deliver the information all around. In this "content is king" era, only producing compelling content can maximize the benefits of digital signage. Continuously updated content as well as follow-up maintenance is also very important because it can gather more attention to the digital signage. For business who don’t want to pay expensive cost to make updated content, designing the content with PowerPoint and converting the PowerPoint slide show to the digital signage content sounds a cost-effective solution.
Here are some useful tips for you to create professional digital signage content:
The importance of the title can not be ignored. A smart, short, and strong title, is the primary factor that audience decide whether to continue to watch or not. Similar to editing newspapers and magazines, digital signage content creation also follow this principle.
To make use of plain language to create some content that customers are concerned about. Customers will only focus on the location they want to know. For example, a retail store customer is more concerned about promotional information, New Products, etc., rather than the propaganda of corporate culture which has nothing to do with him/her.
What is the appropriate frequency of switching on digital signage? Most of people will be set it from 6 to 8 seconds. Is it a little too long? The content on screen will be streamlined to be "one glance", so the content can be arranged and switched quickly to show more information.
Brief but striking content is not only beneficial to attract the attention of customers, more importantly, it make the content easy to remember. Therefore, when the creating the digital signage content, try to highlight the important elements in order to make them display in a striking way. The effects such as animation, zoom, and transition are available.
A lot of beautiful designs and graphics are used in digital signage content. But the unusual fonts or too abstract pictures should be used carefully. If people can not get the content instantly, they will immediately turn their eyes on other things.
Wondershare PowerPoint converters such as PPT2DVD Pro and PPT2Video Pro now makes it easy to generate videos that supported by most digital signage. Enjoy the simplicity of digital signage content creation!
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